Portfolio

Social media management

Selected work from brands PLUTO manages end to end — strategy, production, publishing, community and reporting. Each engagement is built as a system, not a series of one-off posts.

18.4M

Organic views delivered

312K

Followers grown

9.1%

Avg. engagement rate

24

Brands managed

Sample figures shown for layout — replace with your verified reporting before publishing.

Selected work

Four accounts. Four systems. One way of working.

01

Aster Studio

Interior design

Instagram · TikTok

Editorial Instagram ad designed for Aster Studio interior design
Creative designed & produced by PLUTO

From quiet feed to a 2.4M-view flagship series.

We rebuilt the content system around one repeatable format — a 20-second reveal edit — then produced it weekly with a fixed hook library, caption framework and posting cadence.

PLUTO turned our social into the front door of the studio. We stopped chasing clients and started choosing them.

Founder, Aster Studio
Views / 90 days
2.4M
Followers
8.1K → 61K
Saves per post
+410%
Inbound leads
12 / week
02

Northline Fitness

Health & fitness

TikTok · Reels · YouTube Shorts

High-contrast gym ad creative designed for Northline Fitness
Creative designed & produced by PLUTO

A 5-post-per-week engine run by three people.

One filming day a month, sliced into 22 assets. Community management handled in-house by our VAs, with every DM routed into the CRM and followed up inside 10 minutes.

The content finally sounds like us — and it sells without ever feeling like a sales pitch.

Owner, Northline Fitness
Monthly views
3.1M
Followers
104K
Trial signups
+186%
Reply time
< 10 min
03

Vela Coffee Co.

E-commerce / F&B

Instagram · Pinterest

Product ad creative designed for Vela Coffee Co.
Creative designed & produced by PLUTO

Editorial-grade brand feed, built for repeat purchase.

A photography direction, grid system and 12-week content calendar mapped to product drops, plus UGC sourcing and paid amplification of the top 10% organic performers.

Every launch now has an audience waiting for it. That changed how we plan the whole business.

Co-founder, Vela Coffee Co.
ROAS
4.2×
Views / month
1.6M
Email list
+9.4K
Repeat orders
+38%
04

Harborline Legal

Professional services

LinkedIn · Instagram

LinkedIn carousel slide designed for Harborline Legal
Creative designed & produced by PLUTO

Authority content that books consultations.

Weekly explainer series in plain language, repurposed into carousels, shorts and a newsletter — positioning the partners as the clearest voice in their niche.

We look like the biggest firm in the room now, and the calendar reflects it.

Managing Partner, Harborline Legal
Impressions
2.9M
Profile visits
+240%
Consults booked
47 / quarter
Cost per lead
−61%

Graphic ads & carousels

Design that earns the scroll — and the swipe.

Every ad and carousel below was designed, written and produced in-house: layout systems, typography, hook copy and slide flow built to convert.

Instagram carousel opening slide reading “Your feed is a storefront”
Carousel — brand education series
Dark navy carousel slide about hooking viewers in the first three frames
Carousel — retention playbook
Before and after carousel slide for a skincare brand rebrand
Carousel — rebrand reveal
Closing carousel slide reading “Ready to grow? Send us a brief”
Carousel — closing CTA slide

Reels & short-form

Vertical video, built to be watched twice.

Concept, shot list, edit, sound and captions — produced in-house and cut for retention in the first three seconds.

Aster Studio

Reel — “The reveal” interiors series

2.4M views · 61K followers

Northline Fitness

Reel — training series, 5×/week engine

3.1M views / month · +186% trials

Vela Coffee Co.

Reel — product drop teaser

1.6M views / month · 4.2× ROAS

What's included

A full social team, without the headcount.

Strategy, production and community handled by one accountable team, reporting on the metrics that move revenue.

  • Content strategy & positioning
  • Short-form video production
  • Editing, captions & sound design
  • Photography direction
  • Content calendars & scheduling
  • Community management & DMs
  • Influencer & UGC sourcing
  • Paid amplification
  • Analytics & monthly reporting

Platforms

  • Instagram

    Reels, carousels, stories, DM funnels

  • TikTok

    Native short-form, trends, series formats

  • YouTube Shorts

    Repurposing, retention-first editing

  • LinkedIn

    Founder-led authority content

Next step

Let's build your social into a growth channel.

Send over your handles and goals — you'll get a short teardown of what we'd change first and what it should produce.

Start a project